Real Social Media Relationships: Bringing Playground Skills to the Online World
Part of what I do is help people (especially authors) find their voice online and start talking and acting like real people with social media relationships.
Utilizing the Power of Social Networks to Boost Your Business
The steps for utilizing social networks to boost your business start with the “infrastructure” step which includes the creation of a professional profile.
Watching Your Words
Social media has changed our lives. People talk. Do everything in your power to ensure that they are talking favorably about you.
Two Powerful Women
These mentors didn’t come from the place you would normally think. These two women are the most powerful people I’ve ever known.
The Top 3 Reasons Facebook Ads Fail
Most authors have no advertising background, so they don’t know how to create Facebook ads that sell. So their ads tend to fail for one of three reasons.
Lessons from the Dark Side: What Entrepreneurs Can Learn from Hackers
What entrepreneurs can learn from hackers is that cybercrime is a major problem we face in our digital society and the hackers are extremely successful.
Authentic Communication Is the New Black
People tend to do business with people they know. One of the fastest ways to get people to know, like and trust you is to be authentic in communication.
How Giving Away the Farm Actually Leads to a Bigger Harvest
A rule of online sales: Don’t treat your customers or prospects like they are idiots, or like they don’t live in the real world.
3 Common Mistakes Small Business Owners Make with Content Marketing
Mistakes in content marketing don’t just happen on its own. You need to have a game plan, in other words, you need a content marketing strategy.
Consulting with OSCAR – A Winning Approach to Sales
He was usually rude and unpleasant, always the pessimist. Interestingly, his name, Oscar, can actually make you great at sales!