“You can’t expect to just write and have visitors come to you – that’s too passive.”
–Anita Campell

“Writing a book without promoting it is like waving to someone in a dark room. You know what you have done but nobody else does.”
–Madi Preda

“Book marketing is like opening doors for your readers to find you, not a stick you hit them with.”
–Heather Hart

“You don’t stop the watch when you are afraid of getting old, so don’t cut off advertising when you want to save money.”
–Madi Preda

“The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.”
-Seth Godin

“Marketing is not a one-time thing. It is an ongoing process that you must keep doing to continue selling books.”
-Sarah Bolme

“Content is King but engagement is Queen, and the lady rules the house!”
– Mari Smith

“The best marketing doesn’t feel like marketing.”
– Tom Fishburne

“ Less is more. Keeping it simple takes time and effort.”
– Jeff Bullas

“The cost of being wrong is less than the cost of doing nothing.”
– Seth Godin

“Don’t be afraid to get creative and experiment with your marketing.”
– Mike Volpe

“Marketing is really just about sharing your passion.”
– Michael Hyatt

“Good marketers see consumers as complete human beings with all the dimensions real people have.”
– Jonah Sachs

“The consumer is not a moron; she is your wife.”
– David Ogilvy

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”
– Seth Godin

“Make your marketing so useful people would pay you for it.”
– Jay Baer

“People don’t buy what you do, they buy why you do it.”
– Simon Sinek

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
– Beth Comstock

“Make your customer the hero of your stories.”
– Ann Handley

“Market like the year you are in!”
– Gary Vaynerchuck

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
– Ann Handley

“As marketers, we should be changing the mantra from always be closing to always be helping.”
– Jonathan Lister

“The best marketing strategy ever: CARE.”
– Gary Vaynerchuk

“Marketing is really just about sharing your passion.”
– Michael Hyatt

“Give them quality. That is the best kind of advertising.”
– Milton Hershey

“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.”
– Howard Gossage

“Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach