Over a year ago, Authors Unite started offering a separate book marketing and launch plan package due to the demand from writers who had published their book themselves and were not happy with the lack of readers and sales.
Book marketing is an art. Unless you are a professional content, digital, or other type of marketer, you likely will not know all of the detail and back-end tasks that go into a successful marketing and advertising campaign. It is more than just Facebook ads!
Having a plan for your book launch, including media, publicity, advertisements, book promotion sites, and identifying your specific audience is important.
No matter how amazing your book is, if no one knows it exists how will they buy it?
Exposure to your potential readership is extremely important.
It comes down to identifying who you audience is, where they are, what they buy and search for, what they do, what they read, and how they buy. Once you identify those people, you must then reach them.
More than just sharing your book on social media, you want people to be looking for and searching for your book. This means picking the right categories and keywords for searches, writing a compelling description, and having a cohesive plan to bring it all together.
In the end, first time authors are doing what they love to do. We want to encourage and support you in reaching your goals of being a published best-selling author! So go forth and write! And don’t make these mistakes!